The Marketing Program fulfills the mission and objectives of Briarwood College by providing students with the knowledge and skills necessary to adapt to a continuously changing marketing work environment. The curriculum is designed to prepare students to think, to make decisions, to interact effectively, to use creativity to solve problems, and to communicate using the latest technology. The skills of writing, listening, and speaking are important components of all Marketing courses and programs. We require our students to integrate and apply their classroom knowledge and technology skills with practical and relevant on-site work experience. The knowledge and skills taught provide our students with the tools for personal and professional development and success in the workplace.

Associate in Applied Science Degree Program

• Marketing

Career Information

According to the U.S. Bureau of Labor Statistics, employment opportunities in the marketing field have increased 30 percent since 1998. Many interesting and challenging opportunities are available in areas such as professional selling, market research, advertising, retail buying, distribution management, product development, and wholesaling.

Marketing opportunities also exist in many nonprofit and government organizations such as hospitals, museums, universities, the armed forces, and various government and social service agencies.

Successful individuals working in marketing are creative, energized, adaptable, and determined. They also have the ability to communicate persuasively both verbally and in writing.